Brand Safety and Suitability 

Understanding what content advertisers desire for their brands and products is crucial. While your audience often takes precedence, certain content categories are virtually off-limits for many advertisers. 

Building brand trust relies on ensuring advertiser comfort, and we achieve that by complying with IAB Guidelines and with a careful curation of our inventory. We include only brand-safe publishers in our network, meticulously vetting each one. This meticulous curation ensures a safe and trusted environment for both advertisers and publishers.

Forbidden contents

It can't depicts/support subjects in the following categories:

• Copyright Infringement: Unauthorized use of copyrighted material.
• Explicit Content: Pornography, bestiality, graphic violence (non-newsworthy/educational).
• Abuse: Depicting, promoting, or glorifying any form of abuse (physical, emotional, sexual, child).
• Illegal Activities: Content promoting, facilitating, or instructing participation in illegal activities, including drug use, violence, weapons trafficking, or other criminal acts.
• Hate speech targeting or promoting discrimination based on: gender, race, age, national origin, ethnicity, socioeconomic class, sexual orientation, religion, among others.
• Misinformation: Demonstrably false or misleading content harming individuals or institutions.
• Medical Dishonesty: Contradicting medical guidelines or promoting unproven/harmful practices.
• Election Disruption: Spreading disinformation about elections or undermining trust in democratic processes.

Some content, while not explicitly prohibited, may tread a fine line due to its sensitive nature or explicit detail. These "borderline" cases may be accepted only after careful consideration to ensure responsible publishing and alignment with advertiser preferences.

Borderline contents:

Borderline content falls between "clearly acceptable" and "strictly forbidden." Imagine content that walks a tightrope, balancing sensitivity with newsworthiness or educational value. It might touch upon sensitive topics or feature explicit imagery, potentially impacting viewers and misaligning with certain brands. Examples include:

• Tragedy and Violence: News coverage of accidents, conflicts, or crimes might present disturbing visuals and narratives.
• Medical Procedures and Bodily Fluids: Graphic medical imagery, while newsworthy, can be unsettling for some.
• Controversial Issues: Discussions on sensitive social or political topics require careful handling to avoid bias and maintain objectivity.